Privacy Policy

Effective April 11, 2025 · Last updated April 11, 2025

1. Introduction

The Little Byte LLC (“we,” “us,” or “our”) operates Switchpad, an AI-powered growth analysis platform. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our service.

2. Data We Collect

We collect the following categories of information:

• Account information — Email address, display name, and company name provided during registration.
• Business context — Information you share during onboarding conversations, including business model, funnel definitions, goals, and audience descriptions.
• Connected data sources — Data accessed through third-party integrations you authorize (analytics platforms, CRMs, ad platforms). We access only the scopes you grant.
• Usage data — Features accessed, actions taken, session events, and error reports collected via our analytics provider.
• Waitlist submissions — Email addresses submitted through our early access form.

3. How We Use Your Data

• Provide the service — Generate Growth Briefs, insights, and ranked opportunities based on your data and business context.
• Improve the product — Analyze usage patterns, fix bugs, and develop new features.
• Communicate — Send product updates, onboarding follow-ups, and service notifications.
• Security — Detect fraud, prevent abuse, and enforce our terms of service.

4. Third-Party Services

We use the following third-party services to operate Switchpad:

• Supabase — Authentication, database, and storage.
• Vercel — Hosting and deployment.
• PostHog — Product analytics and event tracking.
• Resend — Transactional email delivery.
• Stripe — Payment processing (when applicable).
• Inngest — Background job processing.
• OpenAI / Anthropic — Large language model processing for analysis and insights. Your business data may be sent to these providers to generate briefs. We use API agreements that prohibit model training on customer data.

5. Data Sharing

We do not sell your personal information. We share data only with the third-party service providers listed above for the purpose of operating Switchpad, or when required to comply with applicable law, legal process, or enforceable governmental request.

6. Data Retention

We retain your data for as long as your account is active. If you request deletion of your account, we will remove your personal data within 30 days. Some data may be retained in encrypted backups for up to 90 days after deletion.

7. Security

We implement reasonable security measures to protect your data, including:

• Encryption in transit (TLS) and at rest.
• Row-Level Security (RLS) on our database to ensure users can only access their own data.
• Regular security reviews and dependency audits.
• Secrets stored in environment variables, never in source code.

8. Your Rights

You have the right to:

• Access your personal data we hold about you.
• Correct inaccurate or incomplete data.
• Delete your account and associated data.
• Export your data in a portable format.

To exercise any of these rights, contact us at willie@thelittlebyte.com.

9. Cookies

We use essential cookies for authentication and session management. We also use PostHog for analytics, which may set cookies to track usage patterns. We do not use third-party advertising cookies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the “Last updated” date. Continued use of Switchpad after changes constitutes acceptance of the revised policy.

11. Contact

If you have questions about this Privacy Policy or our data practices, please contact us at willie@thelittlebyte.com.

The Little Byte LLC